How Do we as Women view ourselves in the visual Media?
Although throughout history women have been sexually objectified, now more than
before young girls are equating their worth
with their body image, and with the advent of the social media, and more
so visual media, not only are women being seen as objects , nowadays it is
often the image of a woman’s body that can be the driving force behind many
a decision that is made, its usually the
Alcohol label with the most scantly clad
ladies , the magazine with the beautiful woman on the cover, the movie with the
hot new actress that usually generate the most consumer interest.
“They have ads of how you should dress and what you should look like and this and that, and then they say, 'but respect people for what they choose to be like.' Okay, so which do we do first?"
Kelsey, 16, quoted in Girl Talk
From an early age our young girls are taught that they don’t
have to worry about their looks, that beauty is only skin deep, but more than
ever before young girls are being
bombarded with images, mainly from the media that tell them differently,
many young girls now want to look and dress
like reality TV stars, movie
stars and music icons many of whom offer little or no moral ethic, young girls s are particularly vulnerable
because they are impressionable which
makes them primary targets of advertisers. Most young girls fail to grasp that
they are being targeted and pressured
into accepting social concepts which may have no real truth to them but are being
incessantly pushed on them by the media.
In 2011, images of
10-year-old Thylane Loubry Blondeau appearing in French Voguemagazine fuelled debate amongst child development
experts and government on what restrictions should be made relating to
sexualisation of children in the media.
A question arises, are we as women becoming
what the media made us, have we become so gullible that we are willing to accept
anything form of media content shoved at us with out firstly questioning the
motives of advertisers, many of them being women themselves, having a hand in
the way in which women are depicted in magazines, commercials, TV shows, movies,
music.
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